Last night, I attended a talk by William Ives, a KM guru who has just written the book Business Blogs: A Practical Guide and also maintains his own blog, Portals and KM. The talk was consistently engaging, but some of vignettes and observations stood out: One blogger he described was a restauranteur, who […]
Hawthorne recently invested in a new 30GB video iPod - and its proving to be a great investment. Not only are we using it to play our favorite songs in the car and on the train, its also allowing us to bring industry-related podcasts with us. We’re slowly working our way through the […]
We’ve been busy at Hawthorne, preparing to re-launch Hawthorne Associates as Hawthorne Media. While our core business in marketing, public relations and communications remains we have added some exciting new capabilities that generate more leads and sales. We now focus on integrating traditional marketing approaches such as direct mail and email campaigns […]